Post by account_disabled on Mar 5, 2024 23:01:09 GMT -6
Did you know that 67% of the world's inhabitants have a mobile phone? And that 62.5% of the world's population has access to the Internet? This is what the Digital 2022 report from We Are Social and Hootsuite points out. Taking these data into account, it is not surprising that the penetration rate of online commerce is growing to the point that companies find themselves facing a new potential market. Don't know exactly what it is? Knowing the potential market of a product or service is essential so that companies can develop actions that allow them to reach new customers and improve. CTA Post What is the potential market of a company? The potential market is made up of a group of people who could be interested in buying the products or hiring the services of a company , so that they could become its clients. Therefore, the potential market includes three different groups of people: Those who have never purchased a company's products or services. Those who need a company's products or services , but do not yet know it.
Those who have already purchased a similar product or service from another company. Characteristics of the potential market The characteristics of a potential market are the following: It is a market that the potential client has not yet accessed: potential clients or businesses have not yet reached the market in question, so it is important to implement strategies that allow you to position yourself as a brand and attract them. Their metrics are Europe Mobile Number List unrealistic: calculations of a potential market are estimates that could become real data. Offer a product that fits the potential customer: the potential market meets the needs and demands of your customers. Adapt the sales channels to the potential customer: each potential market will have different sales channels . For example, it is logical that a 20-year-old person does not look for a product to buy in the same way as a 60-year-old does. Potential market segments On the other hand, the potential market presents the following segments: Potential market: it is the broadest segment, that is, the one that covers all potential clients.
Example, if you want to market an anti-stretch mark body oil for pregnant women that is made with 100% organic ingredients, we can establish that your potential market is all middle-class women of childbearing age who live in Spain and are looking for conscious hygiene options. Available market: only groups those potential customers who are willing to buy the product or service. Continuing with the previous example, the available market would be pregnant women. Effective market: includes those potential customers who have detected that they have a specific need to buy a product or service and have decided to do so. In this case, the effective market would be pregnant women looking for an anti-stretch mark body oil. Target market or target market: gather the consumers of your product or service. That is, starting again with the same example, they would be pregnant women who have lost the elasticity of their skin and need an anti-stretch mark cream to prevent their appearance. Likewise, they consume organic products because they are committed to conscious consumption and promote sustainable development . In this way, the big difference between the potential market and the target market is the intention of the potential customers.